Chery says it signed Messi

CHINA'S biggest domestic auto brand signalled its ambition on Friday to become a global player by signing Argentine football star Lionel Messi as an international ambassador to promote its brands.



Chery Automobile Co made the announcement at the Beijing auto show, where it plans to show 29 vehicles including four alternative fuel models.

Messi is the reigning Fifa Player of the Year and stars for Spanish giants Barcelona.

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